Expand Your Photography Business With Videography
Photography is one skill that will never go out of demand. Almost every business employ pictures and images to gain visibility and credibility. Individuals or organizations online utilize pictorial media to enhance their brand’s image. Photographers are therefore in a blossoming industry that will not fade out anytime soon.
One may argue that the invention of smartphones like the iPhone and Android phones with solid cameras has reduced the need for photographers but this is not true. Photography is not just taking pictures; it is a skill. Photography demands capturing the emotion at the moment and arranging the image in such a way that it projects the desired emotional effect. It involves organizing the area where the shoot is to be done, capturing the object at the right angle, and editing the picture to give a clear and precise image.
Professional photography can be done as a full-time or part-time job. If you have acquired the skills to kick-start your career as a photographer, you can start your photography business. A photography business just describes adding a structure to your system of taking professional pictures for money. You will need to have a studio where you can work (even if you are working freelance) or a little space for your gear and where you can use your laptop at least, you will need a laptop with which you can edit pictures and more. Most importantly, you need a system to get clients so you can get jobs and get paid.
Having seen at a glance what a photography business
Your business as a photographer is revolving around providing services relating to photography, if you only took pictures and you did not have the skills to edit the images your client reach will be small. This is because most clients usually need both services. Another skill that you could add is Videography.
Videography is the art of producing videos (moving images). It is often confused with cinematography but they are not the same. Cinematography is centered around making a film, it requires a large crew of persons from different fields of filmmaking. Cinematographers produce video media like movies, shows, or commercials.
Videographers aim to capture a particular event. They could work alone or with a few other people. They mostly produce videos for events, ceremonies, or other creative recordings. Adding videography to your skillset as a photographer is a wise decision let's see some reasons why.
Why add videography to your photography business?
Why not?
As a photographer, you have almost all the equipment that you need to take videos. You probably need just a small microphone and video editing software and you can start creating videos. So, it seems a reasonable skill to add since it does not require a lot of additional gear.
Add another service to your business offers. There is an increase in demand for videos, especially as more people and businesses move unto the digital space. Videos are now a major content strategy in marketing. They are also a way to preserve memories and showcase creativity. As a professional photographer, learning videography will increase the number of services you can provide to your clients. This will increase your income, maximize your advertisements and attract more clients (because you are giving them ease as you solve their problems).
Be ahead of your competition. Offering an additional service will make you stand out from other photographers and give you a competitive advantage. Most clients would love a video clip to go along with the pictures that they have taken and they are willing to pay extra for it. If they have to hire a photographer and a videographer in one person instead of looking for two different persons to carry out the different functions which, do you think they will choose?
Increase your earnings per job. You could take photos at an event and get paid for them. If you take photos as well as video recordings you will get paid for both. From the same job. So increase your earning capacity by adding videography to your skillset. Earn more per job and client and attract high-paying clients.
Enhance and improve your photography skills. In a sense, videography is much more intricate in comparison with photography. If you can master videography, you will see your photos taken in a new and better quality. For videography, you will need to learn by practice what is the optimum exposure level, white balance, and so on. With practical knowledge in video creation, you will see your mastery of photography increase drastically.
Learning videography -
Having seen the need to add videography as a skill to your skillset, you might be wondering, “Okay, so how do I go about it?”
It is very simple (much thanks to the internet), and you can now access online courses from anywhere you may be. There are a lot of teaching platforms online that enables you to acquire the necessary knowledge and even certificate.
In Doxrix we offer courses on video creation and filmmaking. Do not worry, in both courses you have a full curriculum that ensure that you are fully trained as a videographer.
The best part is that you are not just going to get a course full of videos that you do not know how to make sense of. Here at Doxrix, all our courses are carried out in video sessions where you will have a live teaching session with your instructor. You can ask questions and interact with your instructor as the session progresses.
There is also the flexibility of having your training sessions at your pace and fully compatible with your schedule.
If you are in doubt, we have got you covered. You can review the course with the course instructor before you pay for the course. At Doxrix, you are allowed to have a free discussion session with the course instructor before you purchase the course so all your questions can be thoroughly answered and you can have a firm grasp on what the course aims to achieve.
